visual components
Fastest way from concept to reality
INSIGHT & FORESIGHT,
BRAND & DESIGN,
EXPERIENCE & LOYALTY
Visual Components is a leading developer of 3D manufacturing simulation software and solutions. For 25 years they have been pioneering manufacturing design and simulation technology easy to use and accessible to everyone.
To build on Visual Components’ reputation as the leader in manufacturing simulation and taking on the next step in pursuing new growth, the company partnered with 358 for a complete brand renewal.
To build on Visual Components’ reputation as the leader in manufacturing simulation and taking on the next step in pursuing new growth, the company partnered with 358 for a complete brand renewal.
Together, we redefined Visual components’ brand strategy and brand identity to be the first choice for people who want to make a difference in digital production transformation. The new positioning – fastest way from concept to reality – embodies this in an inspiring way.
The new identity radiates easiness and adaptability. The foundation of the new brand elements was Visual Components’ platform for new ideas that is constantly evolving. The same principle is applied in every aspect of the brand, from motion to symbols.
“358 provided us with insight and experience on strategically redefining a brand. We especially valued how 358’s customer research and various workshops provided good data to base our decisions on.
The creativity the agency provided us and the management of the whole project was first class”.
Tanja Säde
Global Marketing Manager, Visual Components
The creativity the agency provided us and the management of the whole project was first class”.
Tanja Säde
Global Marketing Manager, Visual Components