Therese has a long international career working for software and game development, and in top management positions in marketing and sales. She will now become the new Managing Director of 358, having worked as the agency’s Business Director since 2013. The former Managing Director Peter Barmer will continue as the Head of Strategy at 358.
When Fortum sold its electricity distribution business, the new company, Caruna, became Finland’s biggest electricity distributor. People tend to think about electricity only when something has gone wrong. The convention of the business makes it easy to be critical to distributors, because they tend to look like faceless corporations. We set Caruna apart from them, and brought the company closer to people by focusing on the positive things electricity enables in our lives. Visually the electricity comes to life as positive energy that flows through all Caruna materials as colourful plusses and minuses. Through all that it does, Caruna brings Finland a dose of positive energy.
Together with Hartwall we have given a revamp for an iconic premium lager beer from Finland, Lapin Kulta. We wanted to be true to the roots of the brand but give it a new clean contemporary feel. The new Lapin Kulta is a modern, fresh lager that moves fearlessly forward. A bright new red North Star is the beacon of this change.
Blast from the past. The cheesemaking heritage of some of Arla’s local cheese makers goes back to ancient times. We helped Arla dramatize the fact their cheeses have been the most wanted around since years back – Cheddar since 1170 and Bargkäse since 1840. We went back to the roots and brought traditional cheeses back to 2014, repackaging them and making these films and print ads to launch the Heritage Label to today’s cheeselovers.
Younited is a new content cloud and collaboration tool created by our long-time client F-Secure. We helped F-Secure to come up with the name, brand identity and the tone of voice. The launch film is directed by Aleksi Koskinen.
Paper manufacturers need chemistry to make the kind of cardboard and tissue their customers want. To bring to life the expertise and solutions global chemicals company Kemira provides, we decided to show what happens in the process from the start of making board to the final product. The Kemira Board Experience and The Tissue Experience are a zoom-outs that start with a microscopic view showing chemicals influencing molecules. From there the story expands until we see the final product at the factory.
We were asked by Nelonen Media to design and launch a new radio station aimed at a young, social media -savvy audience. To introduce a radio for the digital age, we build the station’s identity around a medium familiar to the target group: animated GIF loops. With a hint of irony towards the ‘mainstream hits’ concept, it was also aptly named ‘Loop’. In the launch campaign for the radio was an internet audio stream gif.loop.fi – a site illustrated with over 70 three-second looped animations. The listeners could pitch in by adding their own GIFs. These “loops” can also be synced to the beat using a trackpad or a touchscreen.
Public Transportation in Helsinki was about to reach the mark of one million riders. We, together with Helsinki Regional Transport Authority (HSL) invited the Finnish photographer Lauri Eriksson to combine a brand advertising campaign, a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. The campaign was widely quoted in the press and even made the evening news. Everyone photographed will be invited to the opening of the physical exhibition later in Janury 2014. Watch MTV3 newsreport about the campaign.
See the whole website about the pictures.
Remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We’ve been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn’t it time for an update? Can’t technology make the shock effect more shocking?
What do guests expect from hotel internet services today? When Scandic wanted to renew its wi-fi offer we went to hotels in Sweden to observe and understand what guests use the internet for as well as why, where and when. The new insights inspired user experience solutions that became the quick and easy internet login Scandic Easy – Click to Connect. It gives guests a second login option as an alternative to the voucher with a code. By creating an account, they can access Scandic wi-fi networks throughout the Nordics by just pushing a button.
In the “meat-packing district” area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings. The Helsinki World Design Capital 2012 wanted to highlight the restaurant as one of its main events. We did four posters to communicate the essence of Kellohalli.