Blast from the past. The cheesemaking heritage of some of Arla’s local cheese makers goes back to ancient times. We helped Arla dramatize the fact their cheeses have been the most wanted around since years back – Cheddar since 1170 and Bargkäse since 1840. We went back to the roots and brought traditional cheeses back to 2014, repackaging them and making these films and print ads to launch the Heritage Label to today’s cheeselovers.
We worked with Helsinki Region Transport (HSL) to create a campaign for employee benefit travel cards. Unlike a gas-guzzling company car, company-subsidized cards are an environmentally and financially good choice for everyone involved. For contrast, we showcased (tongue-in-cheek, as always) real, existing “benefits” offered by many Finnish companies: expired Danish pastries, long-forgotten company gyms and the ”unlimited permission” to use the company microwave. The campaign was present on TV, radio and in digital media.
Younited is a new content cloud and collaboration tool created by our long-time client F-Secure. We helped F-Secure to come up with the name, brand identity and the tone of voice. The launch film is directed by Aleksi Koskinen.
Public Transportation in Helsinki was about to reach the mark of one million riders. We, together with Helsinki Regional Transport Authority (HSL) invited the Finnish photographer Lauri Eriksson to combine a brand advertising campaign, a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. The campaign was widely quoted in the press and even made the evening news. Everyone photographed will be invited to the opening of the physical exhibition later in Janury 2014. Watch MTV3 newsreport about the campaign.
See the whole website about the pictures.
We were asked by Nelonen Media to design and launch a new radio station aimed at a young, social media -savvy audience. To introduce a radio for the digital age, we build the station’s identity around a medium familiar to the target group: animated GIF loops. With a hint of irony towards the ‘mainstream hits’ concept, it was also aptly named ‘Loop’. In the launch campaign for the radio was an internet audio stream gif.loop.fi - a site illustrated with over 70 three-second looped animations. The listeners could pitch in by adding their own GIFs. These “loops” can also be synced to the beat using a trackpad or a touchscreen.
Remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We’ve been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn’t it time for an update? Can’t technology make the shock effect more shocking?
The Helsinki Regional Transport Authority (HSL) wanted to target older people, unfamiliar with public transport and the travel card. Interviews and research conducted by 358 revealed that while many of them had a positive attitude towards the service, many were hesitant to try it. The perceived difficultyof using the card and the reader was acting as a barrier to entry thus keeping people away from trial. 358 created a campaign highlighting the simplicity, and challenged people to conquer their offers. It was paired with an attractive offer: a free 2-week travel card, delivered to the home door.
(English Case video is coming soon)
What do guests expect from hotel internet services today? When Scandic wanted to renew its wi-fi offer we went to hotels in Sweden to observe and understand what guests use the internet for as well as why, where and when. The new insights inspired user experience solutions that became the quick and easy internet login Scandic Easy – Click to Connect. It gives guests a second login option as an alternative to the voucher with a code. By creating an account, they can access Scandic wi-fi networks throughout the Nordics by just pushing a button.
Paper manufacturers need chemistry to make the kind of cardboard their customers want. To bring to life the expertise and solutions global chemicals company Kemira provides, we decided to show what happens in the process from the start of making board to the final product. The Kemira Board Experience is a zoom-out that starts with a microscopic view showing chemicals influencing molecules. From there the story expands until we see the final product at the factory. Zoom out at kemira.com/boardexperience
In the “meat-packing district” area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings. The Helsinki World Design Capital 2012 wanted to highlight the restaurant as one of its main events. We did four posters to communicate the essence of Kellohalli.