We're one of the founding partners of Eurobest in Helsinki, 1-3 Dec 2014. See more here!
Veera Kivimäki has joined us as a Client Team Director. She has a strong background of working with brands like Peroni and Pilsner Urquell at Servaali in Finland. Cheers Veera!
Blast from the past. Most wanted cheeses since 1170. More about the new Arla cheeses.
Jo kuudetta vuotta peräkkäin ilmestyvä Suomen Syöpäyhdistyksen sponsoroima Käry!-lehti tarjoaa nuorille savuttoman elämän lifestyle-sisältöä ja julkkisjuoruja. Tänä vuonna lehti on saanut myös vahvan läsnäolon sosiaalisessa mediassa sekä helposti selattavan verkkoversion.
Katso uusimmat Käry!-artikkelit:
358 worked with Helsinki Region Transport (HSL) to create a campaign for employee benefit travel cards. Unlike a gas-guzzling company car, company-subsidized cards are an environmentally and financially good choice for everyone involved. For contrast, we showcased (tongue-in-cheek, as always) real, existing “benefits” offered by many Finnish companies: expired Danish pastries, long-forgotten company gyms and the ”unlimited permission” to use the company microwave. The campaign was present on TV, radio and in digital media.
Basketball is growing fast in Finland. Beating top teams at Eurobasket showed how far the national team nicknamed Susijengi and the fans have come together. However, Finland had not directly qualified for the World Cup, but could apply for one of the wild card spots. It was time to tell the story of the Susijengi to the FIBA deciders… 358 helped with the application presentation and put together this accompanying video to show the passion of the team and the dedicated fans.
Design-kirpputorille, vaateostoksille, lätkätreeneihin vai ensi-iltaan? HSL lähettää bloggaajat ja tunnetut suomalaiset tutkimusmatkalle.
The Helsinki Regional Transport Authority (HSL) wanted to target older people, unfamiliar with public transport and the travel card. Interviews and research conducted by 358 revealed that while many of them had a positive attitude towards the service, many were hesitant to try it. The perceived difficultyof using the card and the reader was acting as a barrier to entry thus keeping people away from trial. 358 created a campaign highlighting the simplicity, and challenged people to conquer their offers. It was paired with an attractive offer: a free 2-week travel card, delivered to the home door.
(English Case video is coming soon)
Paper manufacturers need chemistry to make the kind of cardboard their customers want. To bring to life the expertise and solutions global chemicals company Kemira provides, 358 decided to show what happens in the process from the start of making board to the final product. The Board Experience is a zoomout that starts with a microscopic view showing chemicals influencing molecules. From there the story expands until we see the final product at the factory. Zoom out to see the big picture of how chemistry turns pulp into board a www.kemira.com/boardexperience
Part 2 of the Arla Protein campaign with Finnish Hip-Hop superstar Elastinen.
Arla Keittiön valmiit creme fraiche -maut tekevät kokkailusta yksinkertaista ja nopeaa – siis auttavat oikaisemaan keittiössä. Halusimme yhdessä asiakkaan kanssa kokeilla jotain uutta: luoda kategorialle epätyypillistä, erottuvampaa mainontaa. Vedimme siis itsekin mutkat suoriksi: nostimme huomiota herättävästi tekstit pääosaan ja jätimme tylsät raaka-ainekuvat vähemmälle.
Visitors in the Helsinki region only need 2 things: a camera and a day ticket for the public transport. With the ticket a tourist can travel freely on trams, the metro, buses, commuter trains and the Suomenlinna ferry – reaching practically every imaginable attraction in the area. Available for 1 to 7 days, the ticket also helps visitors to see more by saving time compared to walking. The ticket can be purchased from vending machines, R-kioskis, Helsinki Region Transport’s (HSL) own service points and major department stores. The campaign was based on insights gathered through co-creational interviews with both visitors and stakeholders in the city’s tourism industry. https://www.hsl.fi/en/dayticket