Launch of Arla Protein
Sometimes a hiphop star and word play can be the answer. Our client Arla wanted to launch their product Arla Protein – a quark with 20 grams of protein – with a bang. The hiphop-musician and judge in the popular Voice of Finland tv-show, Elastinen, was chosen as the face of the campaign. The copy Ela täysillä is a word play on his nickname ”Ela” and the sentence “live fully.” The campaign has been a pr and sale success. Elastinen’s numerous Instagram and Facebook followers also enthusiastically took part in spreading the word.