Tobacco Body

Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We’ve been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn’t it time for an update? Can’t technology make the shock effect more shocking?

Go to tobaccobody.fi and see for yourself.

#★ϟ*! (Swearing posters)

In the “meat-packing district” area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings. The Helsinki World Design Capital 2012 wanted to highlight the restaurant as one of its main events. We did four posters to communicate the essence of Kellohalli.

Open Source Stage

What would you like to see at Flow Festival this summer? A crossover? A re-union? Your favourite local kids? Yourself? The programme of Heineken Open Source Stage, or O.S.S., was based on open source principles and Facebook liking. Within the first week and a half we got 150,000 visits, 2,000 suggestions for acts and the acts were liked 14,500 times.

International Hand Signs

HSL provides a flexible travel card in Helsinki for visitors, but how do we get the word out to tourists in town? The answer was a campaign centered around a series of images featuring positive international hand signs from “peace” to “heavy metal”. After all Finland is the land of heavy metal, hellishly long winters and public transport. 

Common Sense Airline

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don’t want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this ”new category of airlines” publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.

www.järkilentoyhtiö.fi

Scandic Easy – Click to Connect

What do guests expect from hotel internet services today? When Scandic wanted to renew its wi-fi offer we went to hotels in Sweden to observe and understand what guests use the internet for as well as why, where and when. The new insights inspired user experience solutions that became the quick and easy internet login Scandic Easy – Click to Connect. It gives guests a second login option as an alternative to the voucher with a code. By creating an account, they can access Scandic wi-fi networks throughout the Nordics by just pushing a button.

Are you a wiz of Finnish pop?

How to tell that a radio station that plays 100% Finnish music is refreshing its playlists and content but still staying true to its roots? We decided to make a virtual art gallery of the classic and latest Finnish hit songs. Users have 30 seconds on each art piece to guess what song it symbolizes. So, this means if you don’t speak or sing Finnish you will have no idea what’s going on.

Try the test at radiosuomipop.fi/kilpailut/tunnetko-suomipoppisi

Take a spring break from driving

How do we get drivers to swap their cars for public transport? By giving them a HSL travel card with two weeks free travel-time delivered home. HSL, Helsinki Regional Transport, wanted to target drivers for the first time this spring, because traffic congestion is a real problem as Helsinki grows. We interviewed drivers about what annoyed them about public transport – they mainly had driving related complaints. They also admitted to being too lazy to find out where to get a bus pass. The campaign highlights the little annoyances of taking your own car in print, online, outdoor and on the radio. Get a free card now at http://hslkevatloma.fi/

Radio #1

Visual identity

Radio Suomipop plays only Finnish popular music. Still over 1 million Finns listen to it every day. When designing the new brand strategy and visual identity of Suomipop we used the “1 million Finns rule” as a guideline. The icon gallery has a lot of references to Finnish pop culture. Logo, colors, icons and tone of voice should please and excite 1/5 of the nation – be familiar and fresh at the same time. See how well we succeeded.

Playlist Guru

Some people have great taste in music: they’re real gurus. And many other people would be grateful if they could listen to the tunes the gurus listen to. In the summer of 2012 Heineken sponsored 3 music festivals, so we let the gurus compete in making the official playlist for each of these festivals. 100s of playlists were submitted on the Heineken Facebook app, and they were listened to thousands of times on Spotify. The creators of the most liked playlists were crowned as The Playlist Gurus, and their now official playlists were seen and heard by everyone who wanted to get into the festival spirit. Heineken Playlist Guru also had a bespoke radio show every Friday where the lists were hyped, discussed and more lists were created together with the listeners. Oh, and little old Finland became the worldwide “online country of the month” of the world’s biggest beer.

Shape of a rock logo

A good rock logo is one that every school kid can draw. The best ones become tattoos. When we started to design the visual identity of Finland’s only rock station Radio Rock, we asked questions like “What shape is a great rock logo?” “What does rock attitude look like?” “What colour is it?” Then we rocked our sketchbooks.

The illiteracy font

Finnish Refugee Council wants to make people aware of third world illiteracy. So, for the international Literacy Day 2012 we created an unreadable font. The font was used and discussed in Scandinavia’s biggest newspaper Helsingin Sanomat, in the website of tabloid Iltalehti and in Strada, a cultural TV programme on YLE the Finnish equivalent of BBC. We also made a Facebook app to write unreadable status updates, and created interactive digital outdoor poster that people could control with their mobile phones. Please donate to the good cause by clicking this link. You can also download the font file there.