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News

  • Silver Effie Finland for Loop

    Our Radio Loop brand concept and launch campaign won Silver in Finnish Effie awards. Watch the Effie case film here.
  • 358 + Eurobest Helsinki

    Founding partner

    We're one of the founding partners of Eurobest in Helsinki, 1-3 Dec 2014. See more here!

News Archive

Here’s some of our work.

Title

Client

Year

  • The Northen Star Lapin Kulta 2014
  • Let the music do the talking Radio Aalto 2014
  • Milk from Finland Arla 2014
  • Heritage Label cheeses Arla 2014
  • Employee benefits HSL 2014
  • Younited F-Secure 2014
  • The Board and Tissue Experience Kemira 2014
  • Launch of Radio Loop Loop 2013
  • Faces of Public Transportation HSL 2013
  • Tobacco Body Cancer Society of Finland 2012
  • Scandic Easy – Click to Connect Scandic Hotels 2013
  • #★ϟ*! (Swearing posters) WDC Helsinki 2012 2012
  • Shape of a rock logo Radio Rock 2012
  • See everything with the day ticket HSL 2014
  • Launch of Arla Protein Arla 2014
  • Arla Kitchen sour cream Arla 2014
  • Open Source Stage Heineken 2011
  • Are you a wiz of Finnish pop? Radio Suomipop 2013
  • One chair is enough Artek 2009
  • Burn Magazine: Sports issue Cancer Society of Finland 2013
  • Visual identity Rapala WMC Corp. 2013
  • There’s no reason to be scared HSL 2014
  • Visual identity Radio Suomipop 2012
  • Mini IKEA IKEA 2009
  • Style Nuggets Heineken 2011
  • The illiteracy font Finnish Refugee Council 2012
  • Common Sense Airline Norwegian 2013
  • Tastebuddies Heineken 2010
  • Kids as scriptwriters Tjäreborg 2011
  • Playlist Guru Heineken 2012
  • Take a spring break from driving HSL 2013
  • Kulma Sanoma 2012
  • International Hand Signs HSL 2013
  • The big picture KONE 2010
  • Pixel Society Tieto 2013
  • Please don’t laugh Radio Aalto 2012
  • Stories on a roll Lambi 2012
  • Ballet Radio Rock 2012
  • My Stuff the Movie Unikino 2013
  • New Perspectives Artek 2011
  • Instant city holiday Tjäreborg 2011
  • Rebirth of Radio Aalto Radio Aalto 2011
  • Freestyle Open Heineken 2012
  • For adults only Tjäreborg 2011
  • Free decks for skateboarding kids Helsingin Sanomat 2013
  • Finnish Kitchen Nightmares Channel Four 2012
  • Real people all over the world Tjäreborg 2012
  • Visual identity Sibelius Academy 2011
  • Instant holiday Tjäreborg 2010
  • F is for Friday Foster's 2012
  • Problem solving outdoors Cleantech 2012
  • Documentaries built by IKEA customers IKEA 2009
  • Lambi summer packages Lambi 2012
  • Nyt Battle Nyt Magazine 2012
  • Documentary print ads Nyt Magazine 2012
  • The new Lambi font Lambi 2012
  • “Mix” radio Welho 2010
  • Little things matter in safety KONE 2012
  • The Intelligence Gap Cancer Society of Finland 2012
  • Entertainment is good for you Channel Four 2010
  • Life happens Lambi 2012
  • Visual identity Tjäreborg 2010
  • Burn magazine Cancer Society of Finland 2008
  • Mugshot App JIM TV 2012
  • MasterChef Finland 2011 launch Channel Four 2011
  • S-group gift cards S-Pankki 2010
  • Card as an instrument S-Pankki 2011
  • People flow KONE 2010
  • Organ donation queue Organ Donation 2010
  • Priority Foster's 2010
  • The land of the thousand lakes Channel Four 2011
  • Piilo and Vitriini Iittala 2010
  • Be smarter than John F-Secure 2010
  • The solution is in the catalogue IKEA 2009
  • In Finland you life is sorted out Welho 2010
  • The most stupid consumer Gigantti 2009
  • Anti-Theft & Mobile Security F-Secure 2010
  • Soft gun posters Cancer Society of Finland 2010
  • Partymeter Foster's 2010
  • Asparagus, salmon and house wine Restaurant Solna 2010
  • There will be blood Lunette 2009
  • Thumbs up! Welho 2009
  • “Finnish football game nights” radio Channel Five 2009
  • The really cool carrier Abbott 2009
  • The Book With Syringes Abbott 2012
  • The real Xmas facts Markantalo 2008
  • Style picking Gallery 2008
LapinKultaFeatured
Lapin Kulta
The Northen Star

The Northen Star

Together with Hartwall we have given a revamp for an iconic premium lager beer from Finland, Lapin Kulta. We wanted to be true to the roots of the brand but give it a new clean contemporary feel. The new Lapin Kulta is a modern, fresh lager that moves fearlessly forward. A bright new red northern star is the beacon of this change.

RadioAaltoMusicFeatured
Radio Aalto
Let the music do the talking

Let the music do the talking

The hosts of a popular Radio Aalto morning show cruise around the Helsinki metropolitan area on their way to work and literally let the music do the talking with classic pop song one-liners. Few articles from international medias:

LaReclame   Conectica  Gizmodo

Arla-Milk Featured
Arla
Milk from Finland

Milk from Finland

When our client Arla started selling exclusively local milk in Finland, it renewed its entire milk packaging line in the country. We took the task of designing the new packaging to reflect the new approach and the milk’s origins. The end results is a concept based on water-coloured illustrations that make the packages instantly recognizable – the packages are livened up with seasonal details. Each product type has its own motif to ease consumer navigation. Stripes indicate basic milks, balls point out low-lactose products whereas waves mean non-lactose. Bacteria-boosted soured milks are signposted with triangles.
ArlaHeritageFeatured
Arla
Heritage Label cheeses

Heritage Label cheeses

Blast from the past. The cheesemaking heritage of some of Arla’s local cheese makers goes back to ancient times. We helped Arla dramatize the fact their cheeses have been the most wanted around since years back – Cheddar since 1170 and Bargkäse since 1840. We went back to the roots and brought traditional cheeses back to 2014, repackaging them and making these films and print ads to launch the Heritage Label to today’s cheeselovers.

More about the new Arla cheeses.

HSL Benefits Featured
HSL
Employee benefits

Employee benefits

Here’s a campaign for employee benefit travel cards offered by Helsinki Region Transport (HSL). Unlike a gas-guzzling company car, company-subsidized cards are an environmentally and financially good choice for everyone involved. For contrast, we showcased (tongue-in-cheek) real, existing “benefits” offered by many Finnish companies: expired Danish pastries, long-forgotten company gyms and the ”unlimited permission” to use the company microwave. The campaign was present on TV, radio and in digital media.

*) 358’s unofficial employee benefits include free beer, a company-owned biography of Teemu Selänne and a farting office dog.
Younited-Featured
F-Secure
Younited

Younited

Younited is a new content cloud and collaboration tool created by our long-time client F-Secure. We helped F-Secure to come up with the name, brand identity and the tone of voice. The launch film is directed by Aleksi Koskinen.

Kemira BoardExperience featured
Kemira
The Board and Tissue Experience

The Board and Tissue Experience

Paper manufacturers need chemistry to make the kind of cardboard and tissue their customers want. To bring to life the expertise and solutions global chemicals company Kemira provides, we decided to show what happens in the process from the start of making board to the final product. The Kemira Board Experience and The Tissue Experience are a zoom-outs that start with a microscopic view showing chemicals influencing molecules. From there the story expands until we see the final product at the factory.

Zoom out at kemira.com/boardexperience or  at kemira.com/tissueexperience

Loop featured
Loop
Launch of Radio Loop

Launch of Radio Loop

We were asked by Nelonen Media to design and launch a new radio station aimed at a young, social media -savvy audience. To introduce a radio for the digital age, we build the station’s identity around a medium familiar to the target group: animated GIF loops. With a hint of irony towards the ‘mainstream hits’ concept, it was also aptly named ‘Loop’. In the launch campaign for the radio was an internet audio stream gif.loop.fi - a site illustrated with over 70 three-second looped animations. The listeners could pitch in by adding their own GIFs. These “loops” can also be synced to the beat using a trackpad or a touchscreen.

The original launch site

Oneinamillion_featured1
HSL
Faces of Public Transportation

Faces of Public Transportation

Public Transportation in Helsinki was about to reach the mark of one million riders. We, together with Helsinki Regional Transport Authority (HSL) invited the Finnish photographer Lauri Eriksson to combine a brand advertising campaign, a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. The campaign was widely quoted in the press and even made the evening news. Everyone photographed will be invited to the opening of the physical exhibition later in Janury 2014. Watch MTV3 newsreport about the campaign.

See the whole website about the pictures.

 

Tobaccobody_featured
Cancer Society of Finland
Tobacco Body

Tobacco Body

Remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We’ve been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn’t it time for an update? Can’t technology make the shock effect more shocking?

Go to tobaccobody.fi and see for yourself. We also made a film about the site for movie theatres. See the film here.

Scandic Featured
Scandic Hotels
Scandic Easy – Click to Connect

Scandic Easy – Click to Connect

What do guests expect from hotel internet services today? When Scandic wanted to renew its wi-fi offer we went to hotels in Sweden to observe and understand what guests use the internet for as well as why, where and when. The new insights inspired user experience solutions that became the quick and easy internet login Scandic Easy – Click to Connect. It gives guests a second login option as an alternative to the voucher with a code. By creating an account, they can access Scandic wi-fi networks throughout the Nordics by just pushing a button.

Kellohalli_featured
WDC Helsinki 2012
#★ϟ*! (Swearing posters)

#★ϟ*! (Swearing posters)

In the “meat-packing district” area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings. The Helsinki World Design Capital 2012 wanted to highlight the restaurant as one of its main events. We did four posters to communicate the essence of Kellohalli.