Veera Kivimäki has joined us as a Client Team Director. She has a strong background of working with brands like Peroni and Pilsner Urquell at Servaali in Finland. Cheers Veera!
Copywriter Jani Tynnilä has joined us. Jani has worked previously at DDB Helsinki and SEK & GREY with clients like McDonald's, Snellman, Lidl and Sonera. Welcome Jani!
Basketball is growing fast in Finland. Beating top teams at Eurobasket showed how far the national team nicknamed Susijengi and the fans have come together. However, Finland had not directly qualified for the World Cup, but could apply for one of the wild card spots. It was time to tell the story of the Susijengi to the FIBA deciders… 358 helped with the application presentation and put together this accompanying video to show the passion of the team and the dedicated fans.
Design-kirpputorille, vaateostoksille, lätkätreeneihin vai ensi-iltaan? HSL lähettää bloggaajat ja tunnetut suomalaiset tutkimusmatkalle.
The Helsinki Regional Transport Authority (HSL) wanted to target older people, unfamiliar with public transport and the travel card. Interviews and research conducted by 358 revealed that while many of them had a positive attitude towards the service, many were hesitant to try it. The perceived difficultyof using the card and the reader was acting as a barrier to entry thus keeping people away from trial. 358 created a campaign highlighting the simplicity, and challenged people to conquer their offers. It was paired with an attractive offer: a free 2-week travel card, delivered to the home door.
Paper manufacturers need chemistry to make the kind of cardboard their customers want. To bring to life the expertise and solutions global chemicals company Kemira provides, 358 decided to show what happens in the process from the start of making board to the final product. The Board Experience is a zoomout that starts with a microscopic view showing chemicals influencing molecules. From there the story expands until we see the final product at the factory. Zoom out to see the big picture of how chemistry turns pulp into board a www.kemira.com/boardexperience
Part 2 of the Arla Protein campaign with Finnish Hip-Hop superstar Elastinen.
Arla Keittiön valmiit creme fraiche -maut tekevät kokkailusta yksinkertaista ja nopeaa – siis auttavat oikaisemaan keittiössä. Halusimme yhdessä asiakkaan kanssa kokeilla jotain uutta: luoda kategorialle epätyypillistä, erottuvampaa mainontaa. Vedimme siis itsekin mutkat suoriksi: nostimme huomiota herättävästi tekstit pääosaan ja jätimme tylsät raaka-ainekuvat vähemmälle.
Visitors in the Helsinki region only need 2 things: a camera and a day ticket for the public transport. With the ticket a tourist can travel freely on trams, the metro, buses, commuter trains and the Suomenlinna ferry – reaching practically every imaginable attraction in the area. Available for 1 to 7 days, the ticket also helps visitors to see more by saving time compared to walking. The ticket can be purchased from vending machines, R-kioskis, Helsinki Region Transport’s (HSL) own service points and major department stores. The campaign was based on insights gathered through co-creational interviews with both visitors and stakeholders in the city’s tourism industry. https://www.hsl.fi/en/dayticket
Younited is a new content cloud and collaboration tool created by our long-time client F-Secure. We helped F-Secure to come up with the name, brand identity and the tone of voice. The launch film is directed by Aleksi Koskinen.
Public Transportation in Helsinki was about to reach the mark of one million riders. We, together with Helsinki Regional Transport Authority (HSL) invited the Finnish photographer Lauri Eriksson to combine a brand advertising campaign, a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. The campaign was widely quoted in the press and even made the evening news. Everyone photographed will be invited to the opening of the physical exhibition later in Janury 2014. Watch MTV3 newsreport about the campaign.
See the whole website about the pictures.
Sometimes a hiphop star and word play can be the answer. Our client Arla wanted to launch their product Arla Protein – a quark with 20 grams of protein – with a bang. The hiphop-musician and judge in the popular Voice of Finland tv-show, Elastinen, was chosen as the face of the campaign. The copy Ela täysillä is a word play on his nickname ”Ela” and the sentence “live fully.” The campaign has been a pr and sale success. Elastinen’s numerous Instagram and Facebook followers also enthusiastically took part in spreading the word.
The Finnish summer is filled with surprises – and it’s not just the weather. We helped Arla launch a line of ready-made sour cream sauces that would give Finns the chance to be prepared for the unexpected. Such as: mother-in-law’s unannounced visits, surprising successes on fishing trips and sudden cravings for beef. These ”stories” also became the motifs for television commercials and outdoor and print ads.