Storytelling/Strategy/

KONE/

2010 STRATEGY PICTURE

For companies like KONE, with over 33,000 employees in various cultures and market situations, it is a challenge to bring their strategy alive from piles of papers and powerpoints. We brought the need of seeing “the big picture” to a very concrete level with an easy-to-read infographic map of the key elements of KONE’s strategy. The “KONE big picture” is now a crucial tool for KONE in making its strategy alive on all levels, channels and markets.