The Caruna visual identity and logo are designed to visually share positive energy. The identity is alive, social and full of color. The visual language looks to the future and develops the industry and category. The elements of the identity can be used in different ways with the Caruna grid system so that the visual language can support different messages. For example a serious message with a positive tone of voice that will make people trust the brand. On the other hand another message with a playful and lighthearted tone that will make people feel good about the brand.