Storytelling/Branding/

KONE/

People flow

How to explain what KONE does? KONE is known as “the elevator company”. In reality, it provides also solutions on how to organize the flow of people in buildings, airports and cities for builders, developers, building owners, designers and architects in over 40 countries. To describe its mission, KONE says “Dedicated to People Flow”. However, a user study we conducted among their clients revealed that the clients are not sure what it means. We needed something visual. This film and these illustrations paint the picture of People Flow.