Motion/

Caruna/

Ice Hockey projection

In December 2016 Caruna was one the main sponsors of the 2016 IIHF World Junior Championship. Our task was to increase brand visibility for Caruna, so that it would inspire positive energy throughout the tournament and entertain and excite viewers in the grandstand as well as at home. 

We created a state of the art ice rink projection for the pre-game show to be shown at the beginning of every match. Consisting of animated geometric shapes and highlights of hockey history projected directly on the ice, it was the biggest projection ever made in Finland with a coverage of over 1,800 square meters.