Storytelling/Advertising/Content/

HSL/

Faces of Public Transportation

Public Transportation in Helsinki was about to reach the mark of one million riders. We, together with Helsinki Regional Transport Authority (HSL) invited the Finnish photographer Lauri Eriksson to combine a brand advertising campaign, a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. The campaign was widely quoted in the press and even made the evening news. Everyone photographed will be invited to the opening of the physical exhibition later in Janury 2014. Watch MTV3 newsreport about the campaign.

See the whole website about the pictures.