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Channel Four Entertainment is good for you

How should we launch a new slogan for TV channel Nelonen so that it sticks to the people of Finland? Finns are chasing achievements all the time, also on their spare time and even on holiday. We only need to show that entertainment would really help Finns to relax. We launched the slogan with a film, a radio spot and full-page print ads. Then we asked people to tell about their achievements online so that they can get over them and start to relax.