In 2009 the IKEA concept had become “blurred” in Finland, which was suprising. After all the concept is simple: “You do your part, we do our part, together we save money.” To remind people about the concept we gave video cameras to four real families to record their IKEA experience. With their cameras rolling, they all furnished a room – from planning to shopping to buiding and a housewarming party. The tapes were edited into mini documentaries that served as inspiration on the IKEA website and on web-tv channels. If you have the time watch all the four documentaries below.